Facebook Introduces More Controls In Audience Network
Facebook will, over the next few months, launch additional controls
for advertisers using Audience Network, Instant Articles and In-Stream
Ads. It will also make existing controls easier to use.
Ads in Instant Articles and In-Stream Ads on Facebook and Audience
Network let advertisers connect with people across several different
experiences.
Facebook already provide advertisers with several controls, including
the ability to opt-out of Instant Articles, Audience Network and
in-stream ads on Facebook. They can also exclude delivery of their ads
to sensitive categories, like dating and gambling. If advertisers want
to use a more granular control, they can upload block lists of
publishers & apps.
The additional controls include:
Pre-Campaign Transparency: Facebook will begin
offering upfront, publisher-level transparency across the Audience
Network, Instant Articles and in-stream ads on Facebook. For the first
time, advertisers will be able to see a list of where their ads could
potentially deliver prior to setting a campaign live. Facebook is
currently testing this with a select group of advertisers who are
running ads on Audience Network within the video views objective. This
test will help the company build the right product with the goal of
extending it to all advertisers, all objectives, Instant Articles and
in-stream ads on Facebook later this year.
Blocking at the Account Level: To make the block
process even easier, advertisers will be able to apply their block lists
at the account level instead of having to log-in to each specific
campaign or set of ads. This will help advertisers make their lists
consistent across potentially hundreds of campaigns and thousands of
creatives. Starting next month, Facebook will roll out this control to
Audience Network and Instant Articles. Later this year, the company
plans to extend it to in-stream ads on Facebook.
Choice Over Video Placements in Audience Network:
Facebook will start to allow advertisers to specify the types of
placements, (e.g. in-stream or native and interstitial), they want their
video campaigns to run in through a simple opt-out format. As part of
their commitment to businesses, Facebook will continue to provide more
transparency, controls and a premium experience across Audience Network,
Instant Articles and in-stream ads on its platform.
Facebook looks forward to working with advertisers to build the tools they need to be successful across these placements.
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